More than a project, a life mission
Coming from a family of scientific parents and farmer grandparents, the love of nature has been transmitted to me from generation to generation. I also had the chance to bathe, from a young age, in ancestral know-how such as the pressing of olive oil, the distillation of geranium& Neroli and the artisanal manufacture of soap. My studies in pharmacy allowed me to deepen my knowledge in galenic, botanic and dermo-cosmetics.
After my natural transition, I tried several solutions until I discovered this real natural treasure coming from my homeland: this precious oil that changed my life and that of my skin. I want to share it with as many people as possible.
It was also important to me to be able to value the natural wealth of my native country, to pay tribute to the small local producers and to the women of the underprivileged regions who do a laborious and precious work to obtain it. From that I decided to draw from my scientific background to work for something that has more meaning for me and to transmit my passion and my values through a premium organic skincare brand: HYPHEN. I wanted it to be a Hyphen between beauty and nature, between beauty and health, between those laborious unprivileged women and us and between you and Me. Today, I see beauty as a holistic process that respects the human being but also nature. And it is this vision of inside-out beauty that I will defend... A beauty that respects the human being and the planet...
Dr. Souhir Caroline BHIRI – Founder of HYPHEN
More than a project, a life mission
Coming from a family of scientific parents and farmer grandparents, the love of nature has been transmitted to me from generation to generation. I also had the chance to bathe, from a young age, in ancestral know-how such as the pressing of olive oil, the distillation of geranium& Neroli and the artisanal manufacture of soap. My studies in pharmacy allowed me to deepen my knowledge in galenic, botanic and dermo-cosmetics.
After my natural transition, I tried several solutions until I discovered this real natural treasure coming from my homeland: this precious oil that changed my life and that of my skin. I want to share it with as many people as possible.
It was also important to me to be able to value the natural wealth of my native country, to pay tribute to the small local producers and to the women of the underprivileged regions who do a laborious and precious work to obtain it. From that I decided to draw from my scientific background to work for something that has more meaning for me and to transmit my passion and my values through a premium organic skincare brand: HYPHEN. I wanted it to be a Hyphen between beauty and nature, between beauty and health, between those laborious unprivileged women and us and between you and Me. Today, I see beauty as a holistic process that respects the human being but also nature. And it is this vision of inside-out beauty that I will defend... A beauty that respects the human being and the planet...
Dr. Souhir Caroline BHIRI – Founder of HYPHEN
Because we believe in the power of unity
Beauty and health. Beauty and naturalness. Scientific know-how and the world of cosmetics. Small producers and consumers. The riches of both sides of the Mediterranean.created to be a hyphen between :
La beauté et la santé.
La beauté et la Naturalité.
Un savoir-faire scientifique et l’univers des cosmétiques.
Les petits producteurs et les consommateurs.
Les richesses des deux côtés de la Méditerranée.
LE TRAIT D'UNION TRANSFORME DEUX MONDES EN UN SEUL !
HYPHEN'S DNA
ORGANIC & ETHICAL
Our products are 100% natural and certified organic according to the COSMOS Organic standard by COSMECERT.
We draw from nature what is most precious and we support small producers working with rural women to improve their social integration.
PREMIUM QUALITY
We choose the best raw materials, the rarest, the most precious and the richest in actives.
We do our own tests in an independent laboratory to ensure quality.
Also, we have a direct relationship, without any intermediary, with the producer, with whom we share the same values.
NATURE & SCIENCE
We commit ourselves to value and choose botanical materials whose effects are scientifically proven and to associate them according to their synergies in order to have the most effective finished product possible.
Also, we are committed to accompany you with relevant scientific information.
Because we believe in the power of unity
Beauty and health. Beauty and naturalness. Scientific know-how and the world of cosmetics. Small producers and consumers. The riches of both sides of the Mediterranean.created to be a hyphen between :
La beauté et la santé.
La beauté et la Naturalité.
Un savoir-faire scientifique et l’univers des cosmétiques.
Les petits producteurs et les consommateurs.
Les richesses des deux côtés de la Méditerranée.
LE TRAIT D'UNION TRANSFORME DEUX MONDES EN UN SEUL !
HYPHEN'S DNA
ORGANIC & ETHICAL
Our products are 100% natural and certified organic according to the COSMOS Organic standard by COSMECERT.
We draw from nature what is most precious and we support small producers working with rural women to improve their social integration.
PREMIUM QUALITY
We choose the best raw materials, the rarest, the most precious and the richest in actives.
We do our own tests in an independent laboratory to ensure quality.
Also, we have a direct relationship, without any intermediary, with the producer, with whom we share the same values.
NATURE & SCIENCE
We commit ourselves to value and choose botanical materials whose effects are scientifically proven and to associate them according to their synergies in order to have the most effective finished product possible.
Also, we are committed to accompany you with relevant scientific information.
Where does our prickly pear seed oil come from?
When choosing our raw material, smell, color and texture were key criteria for us!
And beyond quality, I wanted to opt for a very short circuit, to know the producer directly, to have a relationship of trust with him and especially to share the same values and the same work ethics!
We went to Tunisia to find the best oil!
Why Tunisia?
Because Tunisia, with its 60,000 hectares of prickly pear, the "sultan of fruit" as we say in Tunisian dialect, is a world leader in the production of its oil. This sector comes to give a new economic breath but especially comes to give a glimmer of hope and improve the social integration of women in rural areas!
It is in a small village in Kasserine, a rural and disadvantaged area in central Tunisia, that our producer is located. A passionate producer and carrier of a project of organic agriculture through which he values an ancestral and artisanal know-how but also comes to help the women of this rural village who make all the stages of the harvest, the washing and the peeling by hand: a laborious and precious work!
And it was important to us to choose an oil of very high quality, in the image of the natural wealth of my native land, but also to be able to pay tribute to these small producers and especially to these women who work under the shadow to give life to an oil of premium quality: a true liquid gold! We are committed to paying them a fair price and ensuring that they work in conditions worthy of their courage and struggle!
When choosing our producer, the quality of the oil was as important as the shared values, which is why our oil comes from an ancestral and organic culture for fair trade."
Where does our prickly pear seed oil come from?
When choosing our raw material, smell, color and texture were key criteria for us!
And beyond quality, I wanted to opt for a very short circuit, to know the producer directly, to have a relationship of trust with him and especially to share the same values and the same work ethics!
We went to Tunisia to find the best oil!
Why Tunisia?
Because Tunisia, with its 60,000 hectares of prickly pear, the "sultan of fruit" as we say in Tunisian dialect, is a world leader in the production of its oil. This sector comes to give a new economic breath but especially comes to give a glimmer of hope and improve the social integration of women in rural areas!
It is in a small village in Kasserine, a rural and disadvantaged area in central Tunisia, that our producer is located. A passionate producer and carrier of a project of organic agriculture through which he values an ancestral and artisanal know-how but also comes to help the women of this rural village who make all the stages of the harvest, the washing and the peeling by hand: a laborious and precious work!
Et ça me nous tenait à cœur de Choisir une huile de très haute qualité, à l’image des richesses naturelles de ma terre natale mais aussi de pouvoir rendre hommage à ces petits producteurs et surtout à ces femmes qui travaillent sous l’ombre pour donner vie à une huile de qualité premium: un vrai or liquide!
Nous nous engageons bien sûr à les payer à juste valeur et nous assurer qu’elles travaillent dans des conditions dignes de leur courage et leur combat!
When choosing our producer, the quality of the oil was as important as the shared values, which is why our oil comes from an ancestral and organic culture for fair trade."
What is important to us
-1-
Enhance the value of rare and premium quality plant raw materials.
-3-
Encourage small local producers and improve the conditions of rural women in Tunisia while paying them a fair value.
-5-
To lead a human adventure: To accompany and sensitize consumers to take care of their skins naturally.
-2-
Valorize ancestral knowledge and Mediterranean beauty rituals.
-4-
Unite beauty, science and nature!
To respect the environment and nature by carefully choosing our ingredients and packaging.
"Since our pre-launch and in partnership with AHTARAME, we have committed to donate 1€ for each product purchased for the protection of the environment."
What is important to us
-1-
Enhance the value of rare and premium quality plant raw materials.
-2-
Valorize ancestral knowledge and Mediterranean beauty rituals.
-3-
Encourage small local producers and improve the conditions of rural women in Tunisia while paying them a fair value.
-4-
Unite beauty, science and nature!
-5-
To lead a human adventure: To accompany and sensitize consumers to take care of their skins naturally.
To respect the environment and nature by carefully choosing our ingredients and packaging.
"Since our pre-launch and in partnership with AHTARAME, we have committed to donate 1€ for each product purchased for the protection of the environment."
They tested it and adopted it
Amel
24/01/2021
"Thank you very much! I am very satisfied by the quality of this oil, its texture leaves a slightly greasy film but which fades very quickly because it penetrates very well. I also use it for my hair and I saw the difference, they are more silky and shiny. I highly recommend it! 🙏🏼😍"
Waël A.
27/01/2021
Thank you Hyphen! I use this oil at night for my skin, beard and hair 👌🏼.
I highly recommend it because it's certified organic, moisturizing and easily absorbed. A very good quality price ratio, the droppers bottle makes it easy to measure the amount to apply.
+1 for the very classy and especially eco-responsible packaging (recycled glass and cardboard).
Thanks again and can't wait to see the rest! 🤗
Je la recommande fortement car elle est certifiée bio, hydratante et pénètre facilement. Bon rapport qualité prix, le flacon pipette permet de bien doser la quantité à appliquer.
+1 pour le packaging très classe et surtout éco-responsable (verre et carton recyclés).
Encore merci et hâte de voir la suite ! 🤗
Khaoula Z.
11/02/2021
Since the first use, I felt the difference, I felt like I had a baby skin. I even gave it to my mother-in-law who really appreciated the texture too. I use Hyphen for my hair too, I found my hair of before (before the breast feeding), it is magic! Honestly Bravo".
They tested it and adopted it
Amel
24/01/2021
"Thank you very much! I am very satisfied by the quality of this oil, its texture leaves a slightly greasy film but which fades very quickly because it penetrates very well. I also use it for my hair and I saw the difference, they are more silky and shiny. I highly recommend it! 🙏🏼😍"
Waël A.
27/01/2021
Thank you Hyphen! I use this oil at night for my skin, beard and hair 👌🏼.
I highly recommend it because it's certified organic, moisturizing and easily absorbed. A very good quality price ratio, the droppers bottle makes it easy to measure the amount to apply.
+1 for the very classy and especially eco-responsible packaging (recycled glass and cardboard).
Thanks again and can't wait to see the rest! 🤗
Je la recommande fortement car elle est certifiée bio, hydratante et pénètre facilement. Bon rapport qualité prix, le flacon pipette permet de bien doser la quantité à appliquer.
+1 pour le packaging très classe et surtout éco-responsable (verre et carton recyclés).
Encore merci et hâte de voir la suite ! 🤗
Khaoula Z.
11/02/2021
“Depuis la première utilisation , j’ai senti la différence, j’ai eu l’impression d’avoir une peau de bébé. Je l’ai même offert à ma belle mère qui a beaucoup apprécié la texture aussi. J’utilise hyphen pour mes cheveux aussi , j’ai retrouvé mes cheveux d’avant ( avant l’allaitement), c’est magique ! Franchement Bravo”
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